Industry News

Benjamin Moore Introduces Enhanced AURA Exterior Paint

What: AURA® Exterior is an ultra-premium, 100% acrylic exterior latex paint that extends the painting season with low temperature application down to 35°F (1.6°C). Proprietary Color Lock® Technology delivers unparalleled color depth, fade resistance and reduced chalking. Its new acrylic resin provides excellent film formation, UV and fade resistance and superior gloss retention.

Features: Provides a mildew-resistant coating and covers minor surface imperfections seamlessly. Available in four premium finishes: Flat, Low Lustre, Satin and Soft Gloss and in thousands of Benjamin Moore colors. The product also carries a lifetime limited warranty (see label for details) and is engineered with Gennex® Color Technology.

Availability: AURA Exterior is available exclusively at Benjamin Moore retailers across the US and Canada. To locate a retailer near you, visit

Suggested Retail Price: $43.99/quart, $98.99/gallon, $494.95/five gallons, prices vary per retailer.

Product Numbers: Flat (0629), Low Lustre (0634), Satin (0631) and Soft Gloss (0632)

Abour Benjamin Moore

Founded in 1883, Benjamin Moore is North America’s favorite paint, color and coatings brand. A leading manufacturer of premium quality residential and commercial coatings, Benjamin Moore maintains a relentless commitment to innovation and sustainable manufacturing practices. The portfolio spans the brand’s flagship paint lines including AURA®, Regal® Select, Ultra Spec®, ben®, ADVANCE®, ARBORCOAT® and more. Benjamin Moore is renowned for its expansive color collection of more than 3,500 colors, and its design tools for consumers and professionals alike, including the Benjamin Moore Color Portfolio app. Benjamin Moore paints are available exclusively from 7,500 locally owned and operated paint,  decorating and hardware retailers throughout the United States and Canada as well as 75 countries  globally.