Pelican Products, Inc. has promoted Kevin Murphy to Vice President of Marketing for the U.S. Sales Division. In his new role, Murphy will oversee the U.S. Commercial, Government and Consumer marketing teams, as well as all branding and creative initiatives.

“For the past 19 years, Kevin’s work to bring the Pelican Products brand to life has inspired customers  across the globe,” said Stephan Corti, Chief Commercial Officer for Pelican Products. “Because of his creativity, drive and marketing expertise, Pelican’s products are recognized as the best in the industry--offering superior quality, high-performance and rugged protection.”

During his time with Pelican, Murphy has managed all web content, advertising, collateral, videos, packaging and exhibits, as well as implementation of an information database, consumer relationship management system and lead management program. He also has led brand realignments for acquisitions and the Consumer marketing team’s transition to the U.S. Sales division, including defining a common voice to represent the brand across all platforms.

Murphy is a graduate of Burnley School of Arts in Seattle. Prior to joining Pelican Products, he worked in senior creative roles at well-respected advertising agencies including Foote, Cone & Belding and Dentsu, Young & Rubicam in Hong Kong. Awards from his advertising career include Print Regional Design, Communication Arts and the Art Directors Club of Los Angeles. Murphy also holds nine U.S. patents licensed to Disney, Rubbermaid and Fellowes.

Pelican Products, Inc. is a portfolio company of Behrman Capital, a private equity investment firm based in New York and San Francisco.