HR Articles

CoatingsPro | Coatings Industry Magazine

Simplicity Is Best

As an industry, perhaps even as a society, we have a ton of information, tidbits, and insight. The coatings industry has so much information that many of us are frankly overwhelmed. Some of us can’t get anything done that doesn’t have a deadline on it.

CoatingsPro | Coatings Industry Magazine

Three Keys for a Successful Content Marketing Campaign

Online marketing and search engine optimization (SEO) used to be all about banner ads, paid link building, e-mail campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix.

CoatingsPro | Coatings Industry Magazine

Build Your Corporate Character: Prevent Ethical Breakdowns

Ethics and values are eroding across a wide spectrum of government, organizational, and corporate sectors around the world. Bribes, cheating, criminal behavior, sexual abuse, and harassment are becoming commonplace.