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A brand with
more than 200 years of heritage and quality, SIKKENS® wood finishes,
is changing its name. A premium exterior wood finishes brand for decks, logs
and siding, doors, windows and interior finishes, the Sikkens brand is
becoming the Sikkens PROLUXE™ brand. Designed to provide unrivaled
looks, durability and performance on all types of interior and exterior wood,
the product formulation will not change.
“While the
label will reflect a new name, the product inside the can – which professionals
and homeowners know and respect – will remain the same high quality,” said
Alison Bruce, Sikkens ProLuxe brand manager, PPG Architectural Coatings.
“Generations of professionals and homeowners have relied on the Sikkens
ProLuxe brand to protect and enhance the natural beauty of the wood, and
only Sikkens ProLuxe wood finishes showcase wood’s vibrant perfection
with a flawless finish.”
The newly labeled product became available in early March and can be found at approximately 700
major home centers and more than 1,200 independent dealer locations across the
United States and Canada.
“Available to
independent retailer and home centers, the Sikkens ProLuxe brand has the
marketing, distribution and sales support needed to support our retailer
partners and end users,” Bruce said. “We’re introducing a new look for premium
woodcare.”
ProLuxe is a brand of PPG Architectural
Coatings, a business of PPG Industries, the world’s leading coatings company.
For more information, visit
www.ppg.com