Industry News

Same Great Formula, New Name: SIKKENS Wood Finishes Transitions to SIKKENS PROLUXE Brand

A brand with more than 200 years of heritage and quality, SIKKENS® wood finishes, is changing its name. A premium exterior wood finishes brand for decks, logs and siding, doors, windows and interior finishes, the Sikkens brand is becoming the Sikkens PROLUXE™ brand. Designed to provide unrivaled looks, durability and performance on all types of interior and exterior wood, the product formulation will not change. 

“While the label will reflect a new name, the product inside the can – which professionals and homeowners know and respect – will remain the same high quality,” said Alison Bruce, Sikkens ProLuxe brand manager, PPG Architectural Coatings. “Generations of professionals and homeowners have relied on the Sikkens ProLuxe brand to protect and enhance the natural beauty of the wood, and only Sikkens ProLuxe wood finishes showcase wood’s vibrant perfection with a flawless finish.”   

The newly labeled product became available in early March and can be found at approximately 700 major home centers and more than 1,200 independent dealer locations across the United States and Canada. 

“Available to independent retailer and home centers, the Sikkens ProLuxe brand has the marketing, distribution and sales support needed to support our retailer partners and end users,” Bruce said. “We’re introducing a new look for premium woodcare.”   ProLuxe is a brand of PPG Architectural Coatings, a business of PPG Industries, the world’s leading coatings company.

 For more information, visit www.ppg.com