The American Concrete Institute is pleased to announce the promotion of Christopher J. Darnell to Managing Director, Customer & Product Strategy. In support of ACI’s strategic goal of being more efficient, agile, and effective, Darnell will focus efforts on improving the member and customer experience by aligning Institute products and services with user expectations, market demand, and communication channels.   

“Chris’ depth of experience combined with the vast knowledge of ACI’s nearly 20,000 members will move us collectively toward the vision of everyone having the knowledge needed to use concrete effectively to meet the demands of a changing world,” said Ron G. Burg, Executive Vice President, American Concrete Institute.   

Darnell received his Bachelor of Science in Business Administration from Central Michigan University in Mount Pleasant, Mich., USA.  Darnell has been working at ACI for nearly 30 years, with experience in member services, certification, process improvement, and the ACI Foundation’s Strategic Development and Concrete Research Councils.   Darnell served as Executive Director of American Shotcrete Association (through ACI’s subsidiary Creative Association Management) and most recently as ACI’s Director of Website Strategy & Content. 

  For more information, visit www.concrete.org.  To contact Darnell, e-mail chris.darnell@concrete.orgor call 248-848-3174.