Chromaflo Technologies, the premier global provider of colorant technology solutions, has named Belinda Leonard as Industry Manager – Industrial Coatings, Americas region.

In her new role, Leonard will manage Chromaflo’s Industrial Coatings product lines for the Product Management group in the Americas. She will be responsible for product line strategy and profitability, working with the business to understand cost drivers, markets and alternatives to help set pricing. Leonard will also manage the product lifecycle and oversee the process for site selection, new product introductions, developments and enhancements, as well as define strategic marketing initiatives and manage cross-functional ownership of Industrial Coatings products in the region.

Leonard will transition to the role in a promotion from her previous position with Chromaflo as Technical Service Representative – Coatings, Americas.

“Belinda’s prior experience here at Chromaflo has provided her with valuable knowledge regarding our coatings customers and processes,” said Kip Howard, Director, Product Management – Americas, Chromaflo Technologies. “Her dedication and strong initiative will serve her well in this role and benefit our team members and customers.”

For more information visit https://chromaflo.com/, or follow the company on Twitter, LinkedIn, Facebook and Instagram.