Benjamin Moore, North America’s favorite paint, color, and coatings brand, today announced the launch of Element Guard, its newest premium exterior paint specially formulated to tackle one of the most difficult painting environments: high moisture.

Designed to withstand wind-driven rain, excessive humidity, and other harsh weather conditions, Element Guard exterior paint is ideal for use on various exterior substrates such as vinyl and cedar siding, wood, brick, and more. The paint can resist rain as soon as 60 minutes after application and be applied in temperatures as low as 35°F, extending the painting season and assuring that professionals can paint with confidence. With excellent adhesion, resistance to cracking and peeling, and a mildew-resistant coating, users can count on Element Guard to deliver durable, long-lasting results.

“Element Guard was developed to ensure that every residential exterior not only boasts beautiful color that lasts, but is protected against various weather conditions,” said Brad Henderson, Senior Product Manager at Benjamin Moore. “Engineered with its proprietary formula and backed by a limited lifetime warranty, this innovative solution enables users to paint with confidence and offers greater flexibility to complete exterior paint jobs with professional results in even the most challenging regions.”

To complement any exterior design style, Element Guard can be tinted in 3,500+ Benjamin Moore colors, including a curated Colors for Vinyl palette proven to avoid suninduced warping. It is available in Flat, Low Lustre and Soft Gloss finishes exclusively at locally owned paint and hardware stores throughout the US, Canada and international distributors. To learn more about Element Guard or to locate a retailer near you, visit benjaminmoore.com.