Richard Tooley, owner of Kansas City-based Elite Roof Systems, explains how his roofing company is setting up a new program to award a free commercial roof to a regional nonprofit later this year. In the episode, Tooley explains the motivations and steps involved in setting up this type of program, which could potentially be adopted by other contractors, as well. (Complete Transcript)

For more information, contact: Elite Roof Systems, (913) 258-5607, www.eliteroofsystems.com