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Secrets of Visionary Thinkers: 5 Steps to Living in Possibility

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We tend to believe that famous innovators or other “creative” people have some inherent quality that the rest of us don’t have. But the truth is — they don’t. They’ve simply cracked the code on how to live consistently in possibility instead of living in obstacle.

Visionary thinkers see possibilities … always. Most of us mostly see obstacles … most of the time. We move through work and life by addressing whatever the next obstacle is that falls into our path. We problem-solve the next issue on a project; we deal with the next customer complaint; we address the next challenge with our kids. But too rarely do we look up, survey the world, and make a conscious choice to shape our world to be the way we want it to be.

Visionary thinkers make that daily choice to imagine the possibility of a different world, to hold on to that vision, and to refuse to let the obstacles limit their thinking. They live in possibility.

Visionary thinkers are open-minded, innovative, imaginative, willing to take risks, optimistic, and collaborative — all skills related to creative thinking. They regularly imagine, consider, and pursue new ideas and solutions.

The good news is that all of these creative thinking skills are learnable! Anyone can become a more visionary thinker by learning to leverage the creative genius that’s hidden inside. One of the primary barriers that is living in possibility is the negativity bias, which is a cognitive bias or mental shortcut that all humans share. It’s the phenomenon that negative experiences have a greater impact — on our thoughts, feelings, and behaviors — than positive experiences do. That seems counterintuitive, but there’s a wealth of research that proves that negative experiences affect us more than positive ones. As a result, we are much more motivated to avoid negative than to seek positive.

Our brains have evolved to excel at identifying potential negatives so we can avoid them. It’s a survival mechanism, and it happens in the most primitive part of our brain: the amygdala. The amygdala is responsible for detecting threats and triggering the fight or flight response. It’s laser focused and lightning fast at identifying potential problems. This instant identification of negatives is what can trap us into living in obstacle.

Living in possibility requires refusing to let the negativity bias rule our thinking. Here are five steps that can make a significant impact, helping us to manage around this pitfall and transform the way we think.

1. Pinpoint the problem.

First, we must be able to spot when the negativity bias is at work. The easiest way to do that is by monitoring one simple phrase we say: “Yes, but….” On the surface, these words seem innocuous. And because we say and hear them so frequently, they don’t seem to be a problem.

However, this short phrase is a massive blockade to creative and visionary thinking. It dismisses any potential positives in an idea or concept before even identifying what those positives might be. It focuses the energy and attention of both the speaker and the listeners on all of the possible negatives. This can easily overwhelm any idea and immediately kill it.

2. Manage your mind.

Once you’ve determined that the negativity bias is at work (aka someone said “yes, but …”), the next step is to make a conscious choice to change your thinking. The key is to first identify the potential positives in any idea before focusing on the negatives.

This is actually quite hard. It’s counter to the basic instinct discussed in the first step. It really does require a conscious choice to think differently, plus it requires very real discipline to put it into practice regularly.

3. Nix the negatives.

The next critical step is to refrain from saying the negatives out loud — at least not yet. The truth is, regardless of whether you’ve consciously chosen to identify the positives first, your brain will subconsciously identify the negatives anyway. It’s instinctive and instant.

So even while you’re pinpointing the positives, your brain will be busy identifying the negatives, too. But the simple trick of not saying those negatives out loud will help dramatically. Force yourself to speak out loud — and maybe even write down — the positives first.

4. Teach the team.

When working with others, ask them to work on these same steps. Help them understand that letting their natural negativity bias dominate the conversation has the potential to immediately kill any idea. Let everyone know that, of course, there will be a time to solve the problems in a new idea but that the first task is to identify the potential instead. If there aren’t enough potential positives, then it’s time to move to a new idea.

On the other hand, if the idea is identified as visionary and it has the potential to make a real difference, it’s imperative to hold off on the negativity bias momentarily and allow the brilliance of the idea to shine through.

5. Transform the troublesome term.

Once the first four steps have led you to a potentially winning idea, it’s time to address the problems with it. To continue to remain in possibility, though, you must change the conversation. Be sure that you aren’t returning to that “yes, but …” language.

Instead, articulate the challenges as a “how might we …?” question. For example, instead of saying, “Yes, but it’s too expensive,” instead say, “How might we do it more affordably?” This trick of flipping a problem statement into a problem-solving question is a neuroscience brain hack that will revolutionize your thinking and problem-solving.

Live in the Possibility

This process of identifying positive potential first is the only way to find big ideas. Every successful innovation — in any industry or endeavor — is the result of a person or a team choosing to live in possibility in this way.

Visionary thinking requires making space for ideas that, at first, seem scary or difficult. It takes some real courage to push past our immediate “yes, but …” response and instead focus the conversation on “what if …?” If we don’t hold ourselves accountable to looking for the positives, we’ll never consider nor implement any truly new ideas. Visionary thinkers must master this skill and learn to live in the possibility.

Editor’s note: This article first appeared in the May 2023 print issue of CoatingsPro Magazine. Reprinted with permission.

About the Author

Susan Robertson is a creative thinking expert with more than 20 years of experience speaking and coaching in Fortune 500 companies. She is an instructor on applied creativity at Harvard.

For more information, contact: Susan Robertson,

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