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CoatingsPro | Coatings Industry Magazine

Simplicity Is Best

As an industry, perhaps even as a society, we have a ton of information, tidbits, and insight. The coatings industry has so much information that many of us are frankly overwhelmed. Some of us can’t get anything done that doesn’t have a deadline on it.

CoatingsPro | Coatings Industry Magazine

Deck and Patio Coatings Steps, Tips, and Tricks

Commercial contractors know the challenges with concrete outdoor structures. While owners may like the natural look of concrete, they can become dissatisfied facing years of constant preservation.

CoatingsPro | Coatings Industry Magazine

Three Keys for a Successful Content Marketing Campaign

Online marketing and search engine optimization (SEO) used to be all about banner ads, paid link building, e-mail campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix.

CoatingsPro | Coatings Industry Magazine

Build Your Corporate Character: Prevent Ethical Breakdowns

Ethics and values are eroding across a wide spectrum of government, organizational, and corporate sectors around the world. Bribes, cheating, criminal behavior, sexual abuse, and harassment are becoming commonplace.