HR Articles

CoatingsPro | Coatings Industry Magazine

Moisture and Your Floor

Concrete is a very strong, durable material, and it is the primary substrate on which flooring materials are applied. What is well documented but seemingly not well understood are the problems that moisture can cause on a concrete floor that has been coated with non-breathing flooring materials.

CoatingsPro | Coatings Industry Magazine

What Every Employee Wants From You as a Leader

Do you ever feel overwhelmed as a manager? Being overburdened by the responsibility of having to figure out what others want and need from you is a familiar feeling shared among leaders.

CoatingsPro | Coatings Industry Magazine

Media Mixology: Crafting the Perfect Publicity Cocktail

From the bar room to the board room, a different brand of mixology is taking place: the meticulously designed publicity campaign. All beneficial and lucrative public relations (PR) strategies are devised like a classic cocktail.

CoatingsPro | Coatings Industry Magazine

Influence: The Ultimate Power Tool

In business today, effective influence is essential. Want your ideas implemented? You must influence others to act on them. Want more clients? You must influence people to buy from you.

CoatingsPro | Coatings Industry Magazine

How to Stage a Comeback in Your Small Business

Every small business owner struggles. Some simply cannot go on and decide to close the doors. But some make unbelievable comebacks. Against astounding odds, they come from far behind — and fight back to win. Interested?

CoatingsPro | Coatings Industry Magazine

Avoiding Common Winter Coatings Problems

The cold and inclement forecast of winter brings with it a hardship for many people related to the coatings world, including owners, engineers, and architects.

CoatingsPro | Coatings Industry Magazine

The Crooked Yardstick: Redefining Success

Take inventory of your successes. What comes to mind? The title of your position in your company? How much money you make? The value of your home? An award you won?

CoatingsPro | Coatings Industry Magazine

Writing a Coatings Spec: A Work Plan Example

A concise Work Plan must be submitted with each bid proposal, including that for coatings work. Failure to submit a Work Plan may be cause for rejection of the bid

CoatingsPro | Coatings Industry Magazine

Simplicity Is Best

As an industry, perhaps even as a society, we have a ton of information, tidbits, and insight. The coatings industry has so much information that many of us are frankly overwhelmed. Some of us can’t get anything done that doesn’t have a deadline on it.

CoatingsPro | Coatings Industry Magazine

Three Keys for a Successful Content Marketing Campaign

Online marketing and search engine optimization (SEO) used to be all about banner ads, paid link building, e-mail campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix.

CoatingsPro | Coatings Industry Magazine

Build Your Corporate Character: Prevent Ethical Breakdowns

Ethics and values are eroding across a wide spectrum of government, organizational, and corporate sectors around the world. Bribes, cheating, criminal behavior, sexual abuse, and harassment are becoming commonplace.