Benjamin Moore, North America’s favorite paint, color,
and coatings brand, has enhanced its ultra-premium AURA® Interior paint with a new
acrylic resin and cutting-edge formula to bring the coating to new heights of beauty and
AURA Interior is the only paint on the market that combines a new, proprietary acrylic
resin with Color Lock® Technology and Gennex® Color Technology to produce
unmatchable, luxurious color depth and richness. The new formula enables smoother
application across all sheens and provides superior hide across the full color spectrum.
Additional enhancements made to the dry film properties result in a low VOC coating
that resists scuffs, stains and color rub-off.
“Our research and development team has once again pushed paint and chemistry to new
heights in creating an even more perfect AURA® that is as durable as it is stunning,” said
Harriette Martins, Director of Product Marketing for Benjamin Moore. “The new formula
delivers not only on appearance, but on improved application and performance – making
it a favorite among painters, designers and discerning color enthusiasts.”
To aid in personalized color selection for any project, Benjamin Moore teamed up with
Celebrity Aura Reader Mystic Michaela to explore how an individual’s aura can influence
a space. The collaboration features a curated color palette that enables designers and
consumers alike to reflect their personal energy throughout the home with the help of
Benjamin Moore AURA® Interior paint.
Available in Matte, Eggshell, Satin and Semi-Gloss finishes, AURA Interior can be tinted
in 3,500+ Benjamin Moore colors. Recommended areas for use include living rooms,
dining rooms, bedrooms, foyers and hallways. AURA Interior is available exclusively at
Benjamin Moore retailers throughout the US, Canada and international distributors. To
learn more, visit benjaminmoore.com.