Jon Franko, thinker and founder at Gorilla76, works in the marketing realm with mid-sized industrial manufacturers. In this episode, he gives us an overview of the different types of marketing available for B2B and B2C companies and shares tips on options that might be useful for contractors today. His company has also started working toward a more diverse and inclusive team, and he shares a bit of his experience here. (Complete Transcript)

For more information on their company and resources, as well as their own podcast, visit: www.gorilla76.com