Red Kap, a leading workwear apparel brand, is now entering the construction industry with products designed specifically for the construction worker.

The company recently spent two years observing construction sites, allowing it to gather a deep understanding of how the construction industry works.

Focus on the Job

As such, Red Kap designed garments that allow workers to focus on the job at hand, rather than their workwear. The company cited its unique ability to flow function into style and professionalism.

“For construction workers, apparel choice is really one of the many tools he considers to perform his daily tasks,” said Cindy Chatman-Marshall, director of marketing at Red Kap, a division of VF Corp.

“Selecting apparel that is engineered for mobility and comfort is a priority. Red Kap has developed the next generation of function for this industry,” she added.

New Lineup Offerings

Some of the marquee offerings in the lineup include T-shirts, hoodies, and carpenter jeans. Listed under the Red Kap Construction brand, the lineup entails a complete apparel line aimed at making crews more productive while looking their best on site.

This expansion is part of Red Kap’s continuous goal of improving and expanding apparel choices for industry professionals.

For more information, contact: Red Kap, (866) 335-1184, www.redkapconstruction.com