Guardian is thrilled to introduce its new, state-of-the-art, 360-Degree Height Safety website. Designed to be a comprehensive height safety resource for all, guardianfall.com brings to life Guardian’s refocused Height Safety. Simplified brand position announced in Summer of 2021.
From the unique navigational tools to the robust, future-proof content management system, the new website is the culmination of extensive internal and external research across global markets, all with the express intention of being the industry’s most trusted source of information for products, planning, and implementation to make safe as simple as possible for the worker at height.
Callum Nixon, Head of UX at OTM, the agency partner behind the new website, said: “Our primary task was to completely re-work the structure and UX of Guardian's website, to embody the 'Height safety. Simplified' proposition. This included a total redesign of the content management system and streamlining the customer’s online experience, from initial exploration to product customization and selection to training course browsing and purchase, as well as easy connection to local experts and support teams. This was an ambitious project that was a success on all fronts.”
Macro structural elements include worldwide regionalization (USA, Canada, UK/Europe, International) of product, service, and customer support resources. The responsive mobile and tablet interface delivers the entire power of the website at the touch of a finger. Individual “micro-sites” cover Guardian’s 360-Degree of Height Safety product offerings of Fall Protection, Dropped Object Prevention, Foreign Material Exclusion, and Lifting, as well as custom design and installation solutions provided by our Engineered Systems group.
A dedicated Training page allows full calendar-view access and booking of both online and onsite height safety classes, while the richly populated Media Center offers catalogs, inspection forms, and other documentation and video assets.
In addition to a full catalog of products and services, the new guardianfall.com features a suite of digital resource tools including a dynamic Harness Configurator, which allows the user to select desired options and instantly see the results. An interactive Fall Clearance Calculator gives accurate fall clearance requirements based on anchor location and connector type inputs.
Guardian’s Global Creative Director, Tony Merlini, added, “We wanted a website that demonstrated our 360-degree approach to height safety, with an ecosystem of information at every touchpoint. After months of research and planning, followed by thousands of hours designing, writing, coding, integrating, calculating, and testing; we did it! An innovative and stylish website designed to be a height safety resource for everyone.”
We invite you to visit the all-new guardianfall.com to learn more about our 360-degree height safety offer, and to see how we are making safe simple.