From the bar room to the board room, a different brand of mixology is taking place: the meticulously designed publicity campaign. All beneficial and lucrative public relations (PR) strategies are devised like a classic cocktail.

In business today, effective influence is essential. Want your ideas implemented? You must influence others to act on them. Want more clients? You must influence people to buy from you.

Every small business owner struggles. Some simply cannot go on and decide to close the doors. But some make unbelievable comebacks. Against astounding odds, they come from far behind — and fight back to win. Interested?

The cold and inclement forecast of winter brings with it a hardship for many people related to the coatings world, including owners, engineers, and architects.

Take inventory of your successes. What comes to mind? The title of your position in your company? How much money you make? The value of your home? An award you won?

Count yourself as fortunate if you’re not among the scores of employers desperately searching to fill the nationwide shortages of truck drivers, nurses, and industrial construction workers. But don’t start feeling smug either.

A concise Work Plan must be submitted with each bid proposal, including that for coatings work. Failure to submit a Work Plan may be cause for rejection of the bid

As an industry, perhaps even as a society, we have a ton of information, tidbits, and insight. The coatings industry has so much information that many of us are frankly overwhelmed. Some of us can’t get anything done that doesn’t have a deadline on it.

Commercial contractors know the challenges with concrete outdoor structures. While owners may like the natural look of concrete, they can become dissatisfied facing years of constant preservation.

This article will discuss the third step: how to use email as your primary tool for lead nurturing.