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CoatingsPro | Coatings Industry Magazine

Three Keys for a Successful Content Marketing Campaign

Online marketing and search engine optimization (SEO) used to be all about banner ads, paid link building, e-mail campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix.

CoatingsPro | Coatings Industry Magazine

Build Your Corporate Character: Prevent Ethical Breakdowns

Ethics and values are eroding across a wide spectrum of government, organizational, and corporate sectors around the world. Bribes, cheating, criminal behavior, sexual abuse, and harassment are becoming commonplace.

CoatingsPro | Coatings Industry Magazine

Leave A Lasting Legacy

Monica, a junior manager, has finally done it: She has been promoted to the position she has wanted and worked towards since she was hired. She knows that the position is radically different from her current one, but she is up for the challenge. However, she knows that leaving behind her current duties will make for an interesting transition

CoatingsPro | Coatings Industry Magazine

PR and Small Business: Four Practical Parallels

Press releases. Seminars. Volunteering. These are all ways your coatings contracting company may be seeking ways to employ public relations principles in your business model. But what if you are unclear on how to properly implement them or your company fails to see how the application of public relations (PR) tactics can prove beneficial?