Online marketing and search engine optimization (SEO) used to be all about banner ads, paid link building, e-mail campaigns, and pay-per-click. While those things are still used, to be truly relevant to today’s consumer, you must add strategic content marketing in the SEO space to the mix.

Ethics and values are eroding across a wide spectrum of government, organizational, and corporate sectors around the world. Bribes, cheating, criminal behavior, sexual abuse, and harassment are becoming commonplace.

It might happen in the movies, but we know in reality a brand new leader doesn’t automatically get enthusiastic cooperation.

On January 15, 2009, US Airways Flight 1549 was on its way to Charlotte, N. C., when two minutes after takeoff a flock of Canada geese flew into the aircraft causing both engines to fail.

Monica, a junior manager, has finally done it: She has been promoted to the position she has wanted and worked towards since she was hired. She knows that the position is radically different from her current one, but she is up for the challenge. However, she knows that leaving behind her current duties will make for an interesting transition

Press releases. Seminars. Volunteering. These are all ways your coatings contracting company may be seeking ways to employ public relations principles in your business model. But what if you are unclear on how to properly implement them or your company fails to see how the application of public relations (PR) tactics can prove beneficial?